E-Commerce · Retail
A dual-platform build across craftsman.com and club.craftsman.com — real-time catalog sync, Elasticsearch-driven search, and Spree-powered checkout serving live Sears and Greenbox inventory.
Industry: E-Commerce & Retail
Craftsman needed to modernize its digital presence across two connected properties: the main storefront and a members-only Gear Shop inside club.craftsman.com. That meant scalable product management, a streamlined checkout, search that could keep pace with a large catalog, and community features for club members — without the two platforms drifting apart.
We deployed Spree Commerce inside Craftsman Club to handle cart, payments, order management, and promotional codes, then connected the Sears and Greenbox APIs for real-time product and pricing data. Elasticsearch powers filtering and discovery across thousands of SKUs. Club.craftsman.com was expanded with user-generated discussions, blog functionality, and a CMS built for a marketing team to actually use — not just engineers.
Ruby on Rails · Spree Commerce · Elasticsearch · PostgreSQL · Redis · Authorize.Net
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